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Discover how much your LinkedIn presence is worth in paid advertising — and what it could mean for your business.
To see your LinkedIn impressions, go to your profile page, scroll to the Analytics section, click Show All, and the top-left metric will be impressions per week.
You could use your LinkedIn network's Social Selling Index as a proxy. To check it, go to www.linkedin.com/sales/ssi, scroll to the bottom, and take the score in the bottom-right corner.
Generating 5,000 organic impressions per week may have delivered the same amount of visibility as spending roughly $19,500 on LinkedIn advertising. The actual business value may differ substantially depending on audience quality, engagement levels, buyer intent, and downstream conversion outcomes.
Generating 5,000 organic impressions per week may have delivered the same amount of visibility as spending roughly $19,500 on LinkedIn advertising, but an estimated $19,500 in LinkedIn Distribution Value because of the quality of the audience reached. The actual business value may differ substantially depending on audience quality, engagement levels, buyer intent, and downstream conversion outcomes.
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Want to estimate the net new revenue your LinkedIn presence could drive? Try our Business Outcomes Calculator.
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Want to estimate the net new revenue your LinkedIn presence could drive? Try our Business Outcomes Calculator.
Other calculators
Want to estimate the net new revenue your LinkedIn presence could drive? Try our Business Outcomes Calculator.
The figures shown are illustrative estimates only and should not be interpreted as guarantees or predictions of actual results. Costs, conversion rates, and outcomes vary significantly depending on targeting, campaign objectives, audience, industry, offer, profile strength, sales process, and other factors. ProVoices makes no representations or warranties regarding these estimates and accepts no responsibility or liability for any decisions or outcomes based on them.