Free Tool

LinkedIn Distribution Value (LDV) Calculator

Discover how much your LinkedIn presence is worth in paid advertising — and what it could mean for your business.

Step 1: Calculate simple Earned Media Value (EMV)

Average number of impressions

Frequency

To see your LinkedIn impressions, go to your profile page, scroll to the Analytics section, click Show All, and the top-left metric will be impressions per week.

Quality of your LinkedIn network

Select from dropdownInsert your Network LinkedIn SSI

You could use your LinkedIn network's Social Selling Index as a proxy. To check it, go to www.linkedin.com/sales/ssi, scroll to the bottom, and take the score in the bottom-right corner.

Simple Earned Media Value (EMV)

$19,500

Generating 5,000 organic impressions per week may have delivered the same amount of visibility as spending roughly $19,500 on LinkedIn advertising. The actual business value may differ substantially depending on audience quality, engagement levels, buyer intent, and downstream conversion outcomes.

Step 2: Adjust for audience quality with LinkedIn Distribution Value (LDV)

The typical audience you reach within your LinkedIn network

LinkedIn Distribution Value (LDV)

$19,500

Generating 5,000 organic impressions per week may have delivered the same amount of visibility as spending roughly $19,500 on LinkedIn advertising, but an estimated $19,500 in LinkedIn Distribution Value because of the quality of the audience reached. The actual business value may differ substantially depending on audience quality, engagement levels, buyer intent, and downstream conversion outcomes.

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The figures shown are illustrative estimates only and should not be interpreted as guarantees or predictions of actual results. Costs, conversion rates, and outcomes vary significantly depending on targeting, campaign objectives, audience, industry, offer, profile strength, sales process, and other factors. ProVoices makes no representations or warranties regarding these estimates and accepts no responsibility or liability for any decisions or outcomes based on them.