Business Outcomes Calculator

Step 1: Know Your Impressions

Average number of impressions:

Frequency

To see your LinkedIn impressions, go to your profile page, scroll to the Analytics section, click Show All — the top-left metric will be impressions per week.

Step 2: Assume your funnel conversions

Profile visits (% of total impressions)

Connection requests (% of profile visits)

Discovery calls (% of connection requests)

Opportunities identified (% of discovery calls)

Potential client engagements (% of opportunities identified)

Step 3: Specify your typical client billing details

Hourly billable rate for clients ($)

Hours per month you'd bill these new clients (#)

Potential net new revenue per year

$842,400

Generating 260,000 organic impressions per year may have generated roughly $842,400 in annual business value using your funnel conversion and billing assumptions. The actual business value may differ substantially depending on audience quality, engagement levels, buyer intent, and downstream conversion outcomes.

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LinkedIn Business Outcomes Calculator

Step 1: Know Your Impressions

Step 2: Assume your funnel conversions

Step 3: Specify your typical client billing details

Make your professional voice heard

Make your professional voice heard

Make your professional voice heard