Total Impressions / Year
12,000
Connections × impression rate × monthly posts × 12
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Advertising Value Equivalency Calculator
Advertising Value Equivalency Calculator
Discover how much your LinkedIn presence is worth in paid advertising — and what it could mean for your business.
AVE Upper Bound Calculator
Your estimated annual LinkedIn impressions
Executive Audience Multiplier: 1.5×
Engagement Multiplier: 1.3×
| Scenario | Impressions | Ad Spend (without multipliers) | Ad Spend (with 1.95× multiplier) |
|---|---|---|---|
| Base | 120,000 | $9,000 | $17,550 |
| 2× | 240,000 | $18,000 | $35,100 |
| 5× | 600,000 | $45,000 | $87,750 |
| 10× | 1,200,000 | $90,000 | $175,500 |
| 50× | 6,000,000 | $450,000 | $877,500 |
Business Outcomes Tracker
Current size of your LinkedIn network
Consistent posting frequency
% of connections who see each post
% of total impressions that visit your profile
% of profile visitors who connect
% of connections who book a call
% of calls that become opportunities
% of opportunities that become clients
Average value of each client engagement
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Profile Visits / Year
600
Impressions converted to profile visits
⌄
New Connections / Year
60
Visitors who connect or follow
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Discovery Calls / Year
9
Connections booking calls
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Opportunities / Year
1
Calls that become opportunities
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New Clients / Year
1
Opportunities converted to clients
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Annual Revenue
$8,438
New clients × average deal value
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Equivalent Paid Ads (at $85 CPM)
$1,020
Estimated annual ad value equivalent
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ProVoices Annual Cost
$468
Fixed platform cost: $39/month
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ROI
1,703%
((Revenue - Cost) / Cost) × 100